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Automation Fair
Nov 17-20, 2025
    • 概述
    • Advanced Training
    • Advanced Training
    • Tracks
    • Tracks
    • Session Catalog
    • Session Catalog
    • 概述
    • The Expo
    • The Expo
    • Off-site Tours
    • Off-site Tours
    • New Technology & Solutions
    • New Technology & Solutions
    • 概述
    • Summits
    • Summits
    • 概述
    • Agenda
    • Agenda
    • Travel
    • Travel
    • FAQs
    • FAQs
  • Exhibit/Sponsor
  • 2024 Keynotes On Demand
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Automation Fair 2025 Create What's Next

Off-site Tours

Up close insights and technology in action.
Automation Fair 2024 Off-site Tour Inland Empire Utilities Agency

Automation Fair is a registered trademark of Rockwell Automation.

Off-site Tours offer an exclusive inside-access experience to see technology and solutions on the leading edge of manufacturing. Complement your training and networking with inspiration to create your next chapter.

ATS, man in black shirt with tablet

ATS Life Science Systems: High-tech Automation for MedTech Innovation

Take a walk through ATS Life Sciences Systems’ state-of-the-art operations to discover how they help global life sciences leaders get life-changing products to market faster. Hear how ATS designed their process for maximized productivity and speed, building engineered-to-order, high-speed, high-precision assembly machines to meet surging demand for advancements like self-administered autoinjectors. Standardized on Rockwell Automation technology, you’ll see how ATS machines are built for ease of use and drive quality and yield with the latest in assembly automation.  

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Shaping the Future of Manufacturing at the Connected Systems Institute

How do you keep up with fast-paced innovation, a changing workforce and dynamic market? This tour of the Connected Systems Institute (CSI) at the University of Wisconsin-Milwaukee unveils ways to simplify the complexity. Explore the Manufacturing Test Bed, used for concept testing and planning by leading manufacturers, where students gain valuable hands-on experiential learning with industry partners. Experience the brand-new Microsoft AI Co-Innovation Lab, the Digital Twin Lab and digital transformation research space. The AI Co-Innovation Lab helps catalyze businesses toward AI adoption and acceleration through hands-on collaboration. CSI tours will be offered in conjunction with the Rockwell Headquarters Experience.

University of Wisconsin Milwaukee Connected Systems Institute
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CSI
Goose Island Brewery

Goose Island Brewery: Where Technology Meets Taste

Take a private tour of Chicago’s original craft brewery. Since 1988, Goose Island Beer Co. has been brewing in Illinois with industry-leading technology. Hear how their culture of quality, process and packaging automation has enabled Goose Island to successfully scale from local brewer to international brand. You’ll explore the production brewery and follow the brewing process that relies on Rockwell Automation to get the most barrels out of every batch and achieve world-class packaging OEE.

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Experience the Power of Process Automation at the PTU

Step into the role of a plant operator and see the future of plant operations in action at the PTU® (Process Training Unit), powered by Endress+Hauser instrumentation and seamlessly integrated with the Rockwell Automation PlantPAx® system. Dive into the inner workings of a plant and interact with a full suite of the latest instrumentation, advanced controls, integrated intelligent motor control center and sophisticated analytics and diagnostics. The PTU at George E. Booth Co. was built with access to data in mind, immersing you in the types of operations, diagnostics and troubleshooting found in real-life process plants.

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Endress + Hauser logo
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PTU
Procter & Gamble Product Brands

Fulfillment Futurized at Procter & Gamble

Witness automated warehouse fulfillment in action at Procter & Gamble, a world leader in consumer products and makers of iconic brands like Pampers and Tide. At the Greater Chicago Fulfillment Center, you’ll see a fleet of robotic innovation and advanced material handling enabled by the latest industrial operations technology, getting product to shelves near you with precision, accuracy and speed. Explore unique automated layer picking, high-speed case picking and high-density storage applications while sharing feedback and your own best practices with peers from around the world.

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Industry & Academia Come Together at Purdue University Northwest

Home of the first US ABET-accredited Mechatronics Engineering Technology degree program, Purdue University Northwest College of Technology’s cutting-edge facilities and hands-on experiences are preparing the workforce of tomorrow. See the Commercialization and Manufacturing Excellence Center that brings industry and academia together. Dive into how Purdue Northwest is advancing applied research and collaborating with key industry partners at the Center for Innovation through Visualization & Simulation. Get insights from their state-of-the-art labs with advanced manufacturing-training equipment including robots, PLCs, electrical and mechanical machinery.

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Purdue University Northwest Mechanical Engineer
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Your VIP Ticket Inside Rockwell Automation Headquarters

Spend the day in Milwaukee touring production lines, labs and demo experiences at Rockwell Automation’s headquarters in the historic Allen Bradley building. See digital transformation in action at the 100-C Contactor Production Line showcasing cutting-edge technology and featuring our PartnerNetwork® ecosystem. Explore where innovation begins at state-of-the-art lab facilities. Get behind-the-scenes insights from our Customer Experience Centers full of interactive demos on sustainability, flexible manufacturing, Ethernet/IP In-cabinet Solutions and cybersecurity. Cap it off with a sneak peek at the new OTTO Autonomous Mobile Robot production line in development. 

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Restored & Ready Equipment: The Rockwell Automation Remanufacturing & Repair Center

Experience remanufacturing like you’ve never seen it before. Tour Rockwell Automation’s Remanufacturing & Repair Center for a firsthand look at the industry’s preeminent reman house for Allen-Bradley® products and thousands of third-party brands. See smart testing equipment and advanced diagnostics in action for component-level repair and in-house product certification that takes cybersecurity and safety into account. You’ll learn about the early days of machine control and how legacy equipment is made new to help protect your investment and integrate with modern technology and data.

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Man working in Rockwell facilities, remanufacturing services .

Important Notes about Off-site Tours

  • Limit one Off-site Tour per qualifying attendee. 
  • Tour registration includes transportation to and from McCormick Place and host location.
  • Once registered, a full tour agenda will be sent to you directly a few weeks prior to the event, including details of when and where to meet, what to wear and bring, and any safety requirements.
  • Due to limited capacity, distributors, students and educators are unable to register for tours.
  • The tour host reserves the right to restrict access to their premises, including the authority to refuse entry to an attendee based on perceived competitive interest. You will be notified if this occurs and the tour will be removed from your schedule.

Explore Off-site Tour Details in the Session Catalog

TOUR SCHEDULE Register Now
  • “Rockwell Automation Fair was amazing. Great networking and phenomenal information shared with peers, not to mention a lot of fun along the way.”

    Monica Boggan - Senior Manager, Cybersecurity GRC & OT, Waste Management
  • “It's a fantastic experience meeting highly knowledgeable suppliers, having insightful discussions about innovations, and making valuable new connections. Grateful for the opportunity to be part of this inspiring event!”

    Zilvinas Purtokas - Controls Project Manager, Mars
  • “It’s great to catch up on all the latest technology. From advanced robotics to AI-driven analytics, the possibilities seem endless.”

    Ron Uptergrove - Sr. Controls Engineer, D-RIVEN Automotive Solutions
Automation Fair 2024 Expo
Crowd at Automation Fair 2024

Your chance to create what's next is here.

Join us at the event of the year for inspiration, learning and connections found nowhere else.

Register Now

Automation Fair is a registered trademark of Rockwell Automation.

ATS Life Science Systems: High-tech Automation for MedTech Innovation

Agenda:

  • Each tour lasts 1 hour 45 minutes, featuring unique tour stops throughout the facility
    • Dive into the latest trends in high-volume medical device manufacturing while getting to know ATS Life Sciences Systems and their partnership with Rockwell Automation
    • Tour the production floor and see how machines like the ones you use every day come to life, from design to build to test
    • And ask your questions and engage with some of the engineers and project managers behind these advances
  • The 10am tour includes lunch and runs 2 hours and 15 minutes, the 1pm tour departs after lunch service at McCormick Place
  • This tour will block 4.5 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays. Those on the 10am tour will need to plan for an additional 30 minutes after the return time indicated on your agenda.

Shaping the Future of Manufacturing at the Connected Systems Institute

CSI tours will be offered in conjunction with the Rockwell Headquarters Experience.

Agenda:

  • Each tour lasts 6 hours and 30 minutes, featuring unique experiences across Milwaukee
    • Explore the Digital Transformation 100-C Contactor Line and up and coming OTTO AMR production lines at Rockwell Automation with access to our Advanced Technology, Chemical & Materials and High Current & Testing Labs
    • Take an eye-opening trip across town to the Connected Systems Institute (CSI) at the University of Wisconsin-Milwaukee and interact with their simulated manufacturing plant, labs, research facilities and the new Microsoft AI Co-Innovation Lab, setting it apart from other IIoT university-industry consortiums.
    • Ask your questions and engage with some of the behind-the-scenes program leaders and technology masters at Rockwell Automation and CSI at the University of Wisconsin-Milwaukee you won’t meet on the show floor
  • This tour will block 11.5 hours on your agenda, inclusive of tour, travel time and buffer for traffic or weather delays. Lunch will be provided. Please plan accordingly for this full day trip.

Goose Island Brewery: Where Technology Meets Taste

Agenda:

  • Each tour lasts 2 hours, featuring unique tour stops throughout their facilities

    • Walk through the heart of Goose Island’s 60,000 barrel/year brewhouse, learning about each phase of the process and the integration of industrial control and automation along the way

    • Get exclusive access and ask your questions to the brewing team across the operation who bring the passion behind the process every day

    • Top it off with a glimpse into the history and growth of Goose Island Beer Co., a trip to their stunning Barrel House and taste a sample of their iconic Bourbon County Stout. 

  • Tours return before or depart after lunch service at McCormick Place

  • This tour will block 4 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays

Experience the Power of Process Automation at the PTU

Agenda:

  • Each tour lasts 2 hours, featuring unique tour stops throughout the facility
    • Experience a fully operational process facility equipped with live instrumentation and Rockwell’s PlantPAx System – allowing you to interact with the system, simulate real-world scenarios, and test high availability solutions in a risk-free environment without disrupting active operations
    • Step onto the plant floor to explore advanced diagnostics and experience the simplicity of secure remote access when safety is essential. You’ll also tackle a real-time maintenance challenge using live operational data – bringing theory into practice in a dynamic environment.
    • Engage directly with the engineers and process experts showcasing these innovations – ask questions, gain insights, and explore the thinking behind the technology
  • The 8am Monday and 10am Tuesday tours include lunch and run 2 hours and 45 minutes, all others return before or depart after lunch service at McCormick Place
  • This tour will block 4.5 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays. Those on the 8am Monday and 10am Tuesday tours will need to plan for an additional 30 minutes after the return time indicated on your agenda.

Fulfillment Futurized at Procter & Gamble

Agenda:

  • Each tour lasts 1 hour 45 minutes, featuring unique experiences throughout the facility
    • Explore P&G’s “gateway to the west coast,” their most innovative and automated fulfillment center, built from the ground up to minimize touches and maximize speed and efficiency
    • Check out the high capacity Automated Case Pick process for vendor-level case orders, optimized truck fill and direct-to-store shipping, and the Automated Layer Picking System that enables 40% more cases/pallet than manual picking
    • Engineers and innovators will benefit from open discussion around the shared challenges in material handling and innovative solutions at P&G and beyond
  • The 10:30am tour includes lunch and runs 2 hours and 15 minutes, the 7:30am tour returns before lunch service at McCormick Place
  • This tour will block 5 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays. Those on the 10:30am tour will need to plan for an additional 30 minutes after the return time indicated on your agenda.

Industry & Academia Come Together at Purdue University Northwest

Agenda:  

  • Each tour lasts 2 hours, featuring unique experiences across the campus
    • Talk to the students as you explore this year’s capstone projects built for real industry applications, trainer demos featuring technology currently in the field and some of the most advanced labs at a university
    • Come ready to engage and share experiences and your workforce needs, helping inform the future of a trailblazing program that universities around the world benchmark against
    • With innovation and opportunity around every corner, you’ll visit a 3D immersive studio, integrated robot lab, product commercialization center and cybersecurity center as just a start
  • Tours return before or depart after lunch service at McCormick Place
  • This tour will block 4 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays

Your VIP Ticket Inside Rockwell Automation Headquarters

Please see below two options for this Tour.

Agenda – Rockwell Automation Headquarters only:

  • Each tour lasts 6 hours and 30 minutes, featuring unique experiences across the facility
    • Immerse yourself in the culture of Rockwell Automation, exploring hidden gems like our Green Roof and storied history and taking in the stunning views from our iconic clock tower
    • Go beyond the production lines with access to our Advanced Technology, Chemical & Materials, High Current & Testing, Robotics and OnCourse Labs
    • Ask your questions and engage with some of the behind-the-scenes technology masters you won’t see on the show floor
  • This tour will block 11.5 hours on your agenda, inclusive of tour, travel time and buffer for traffic or weather delays. Lunch will be provided. Please plan accordingly for this full day trip.

Agenda – Rockwell Automation Headquarters + Connected Systems Institute at the University of Wisconsin-Milwaukee:

  • Each tour lasts 6 hours and 30 minutes, featuring unique experiences across Milwaukee
    • Explore the Digital Transformation 100-C Contactor Line and up and coming OTTO AMR production lines at Rockwell Automation with access to our Advanced Technology, Chemical & Materials and High Current & Testing Labs
    • Take an eye-opening trip across town to the Connected Systems Institute (CSI) at the University of Wisconsin-Milwaukee and interact with their simulated manufacturing plant, labs, research facilities and the new Microsoft AI Co-Innovation Lab, setting it apart from other IIoT university-industry consortiums.
    • Ask your questions and engage with some of the behind-the-scenes program leaders and technology masters at Rockwell Automation and CSI at the University of Wisconsin-Milwaukee you won’t meet on the show floor
  • This tour will block 11.5 hours on your agenda, inclusive of tour, travel time and buffer for traffic or weather delays. Lunch will be provided. Please plan accordingly for this full day trip.

Restored & Ready Equipment: The Rockwell Automation Remanufacturing & Repair Center

Agenda:

  • Each tour lasts 2 hours, featuring unique experiences across the facility
    • Explore the seven zones at this Legacy Support Center of Excellence where they remanufacture products as far back as PLC-2® to modern day ControlLogix®, and repair products far beyond Rockwell Automation
    • Across the facility, see advances in diagnostic testing, component-level circuit card printing, counterfeit identification and remanufacturing for sustainability
    • Ask questions of our repair technicians, who have an average of 20+ years of experience and are ready to engage 
  • Tours return before or depart after lunch service at McCormick Place
  • This tour will block 4 hours on your agenda, inclusive of tour, travel time and some buffer for unexpected traffic or weather delays
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